The same day of the Vicio concert another star studded event was going on in the City! I read online that Blake Lively would be hosting the Swarovski Crystallized store launch in Soho. I tried to RSVP for ShainaTV, but the PR person respectfully said that the carpet was full. Since I was in the area, I decided to see if I could catch a glimpse of any of the people walking the red carpet. Since it was in the street, I just hung around with my video camera.
Blake Lively, Evan Rachel Wood, Lucy Liu and Chloe Sevigny all attended party. The small red carpet in front of the store (located on 499 Broadway) was packed with photogs. The sidewalk was nearly blocked off and the police were not happy. They tried to direct the flow of traffic, while PR assistants told onlookers that this was a private event.
Once Blake stepped onto the carpet everyone went crazy crying her name repeatedly. Lively, who hosted the party, was dressed in a backless Roberto Cavalli number (Gossip Girl Chic!). Swarovski teamed up with the charity "Water." 100% of the preceeds from the “Divine Rock" necklace will go to this awesome cause.
Lively was also wearing a Swarovski crystal heart bracelet. Shoppers can customize their own jewelry or pick up a piece from one of the designer collaborations. The trendy two-level store is definitely a must see!
Although I did not get to interview Blake I was able to get some awesome footage since I was standing a few feet away from her!! Enjoyyyyy!
Look out for the cast of Gossip Girl around NYU because many of the characters are headed to college there.
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